While response rates and ROIs on the phone have remained consistently strong over the years, the performance of other more traditional channels such as DRTV, door drop and direct mail have declined. This is particularly evident in acquisition fundraising where, for many organisations, these more passive channels simply don't work as well anymore (on their own at least).
3. Engagement and retention
The well-known principles of stewardship and drivers of engagement are:listening to your supporters, interacting with them, personalising your communications, demonstrating shared values, building trust, and ‘taking them on a journey’. What better channel for this than the phone? What better vehicle than real life conversations with your supporters?
As illustrated below, Pell & Bales see time and time again that when you do speak to supporters on the phone they will go on to have lower attrition rates than those that don't receive a call – yes, even it was a fundraising call, and when the donor declines to give during the call.
- Is recruiting a boring job option
- Is Erie Pennsylvania on Lake Erie
- How did people decipher the Sumerian tablets
- What happened in Kosovo Albania 1999
- What is a child development assessment
- How popular are Titan Watches outside India
- Are mountain lions as dangerous as lions
- Where is MH370 four years on
- Can any Indian government change India
- Do animals talk between themselves
- Are glasses really making you ugly
- What are waffle fries
- Is Macaulay Culkin still acting
- Is Jungle Scouts Keyword tools reliable
- Where do you learn photo editing services
- How do you diagnose Cardiorenal syndrome