Is fashion a trend

...Content 1. INTRODUCTION - 1 - 2. TERM AND IMPORTANCE OF BEAUTY AND FASHION IN SOCIETY - 2 - 3. HISTORY OF BEAUTY AND FASHION - 4 - 4. CONCLUSION - 7 - 5. REFERENCES - 8 - 1. INTRODUCTION Throughout history, people in every culture have sought to change the natural appearance of their bodies. They reshape and sculpt their bodies and adorn them with paint, cosmetics, clothing, and jewelry. These customs, however, are diverse and particular to a culture at a specific period of time. Social institutions, ideology, values, beliefs, and technology transform a physical body into a social body. Bodies, therefore, provide important clues to the mechanics of society. Mass culture and the media have served to project the body ideal and turn gentle concern about appearance into obsessions. Beauty can become very unnatural. People will go lengths to live up to the beauty ideals of their society: eating disorders, cosmetic surgery, hair implants, etc. Because of that in this paper we will see how fashion and beauty are connected in society, and their development in history. 2. TERM AND IMPORTANCE OF BEAUTY AND FASHION IN SOCIETY Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction. Perceptions of beauty are evolutionarily determined, that things, aspects of people and landscapes considered beautiful are...