What is USP of Nokia

SWOT analysis of Nokia E-Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nokia E-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia E-Series to benchmark its business & performance as compared to the competitors and industry. Nokia E-Series is one of the leading brands in the mobile handsets sector. The table below also lists the top Nokia E-Series competitors and elaborates Nokia E-Series market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nokia E-Series Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Connecting People; Success does not need a desk, make it everywhere you go


A Nokia branded business phone

Nokia E-Series STP

Mid-High end Business-cum-Smart phones

Target Group

Business professionals aged 25 - 50 with upper middle class income


A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad.

Nokia E-Series SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nokia E-Series. Strengths are:

1. Successful E series phones
2.Good quality and features
3.Strong brand name and excellent distribution


Here are the weaknesses in the Nokia E-Series SWOT Analysis:

1.All E Series models are similar
2.Declining market share


Following are the Opportunities in Nokia E-Series SWOT Analysis:

1.Redeem it's hold in the smart phone market which it has never properly addressed in the past
2.Better advertising and price competitiveness


The threats in the SWOT Analysis of Nokia E-Series are as mentioned:

1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
2.Low end competitors with similar features at a lower price

Nokia E-Series Competition

Below are the top 4 Nokia E-Series competitors:


The brandguide table above concludes the Nokia E-Series SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nokia E-Series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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